Khanh Tu

Results-driven senior marketing & operations leader with 20+ years leading market expansions, multi-channel campaigns, and cross-functional teams in Vietnam's FMCG, retail, and consumer sectors. Proven expertise in end-to-end country launches, full P&L/budget ownership, partnership coordination, compliance & structured reporting, and high-impact consumer activations (sampling, mini-marts, wet markets, home/consumer segments). Successfully drove 145% revenue growth through strategic branding (Utpala Group example). Ready to lead Vietnam premium brand launch, maximize marketing budget with strictcompliance, deliver daily/weekly updates, oversee contractors, and ensure seamless coordination for measurable ROI.