Son Ta

- A former Senior Brand Manager with over 4 years of FMCG experience at British American Tobacco (BAT). Managed the flagship Craven A portfolio - the leading brand in the tobacco Near-Premium segment and the company’s key volume driver. Strong foundation in driving brand growth and leading product launches. - Transitioned to self-employment in 2021 to build a cross-border e-commerce business focused on Etsy and Amazon. Developed solid, hands-on expertise in establishing and driving end-to-end retail operations from the ground up. - Active AI practitioner and Vibe coder, utilizing AI tools to build custom apps that streamline workflows and maximize operational effectiveness.