Anh Tran

Performance-driven media operations leader with 13+ years optimizing paid acquisition across Meta (Facebook/Instagram), Google, TikTok and local ad networks. I combine measurement-first processes, A/B experimentation, automated bidding, audience segmentation and server-side tracking (GA4, GTM, DMP) to lower CPA, improve ROAS and scale repeatable growth for regional and enterprise clients (VNG, Garena, Shiseido, Honda, Tiki). Technical background enables rapid tool integration, data analysis and team leadership—translating insights into process improvements and measurable campaign outcomes.