Khanh Mai Nguyen

CRM Marketing Data Analyst with a strong background in data-driven customer engagement, lifecycle management, and campaign performance optimization. Skilled in leveraging SQL, Tableau, and CRM platforms (Salesforce, HubSpot) to uncover actionable insights that improve retention, conversion, and ROI. Experienced in audience segmentation, A/B testing, and automation workflows, translating complex data into clear business strategies that enhance customer experience and drive sustainable growth. Adept at collaborating cross-functionally with marketing, sales, and product teams to align insights with strategic goals and deliver measurable impact.