Lace Nguyen

With over 6 years in PR & communications for US venture capital firms and tech startups, I’m a full-stack marketing specialist who loves distilling complex ideas into compelling narratives. My strategic content approach, which included a multi-channel approach encompassing LinkedIn, newsletters, and blog articles, have resulted in a 230% growth in LinkedIn followers and a subscriber base exceeding 12,000 in over 2 years. One of my most memorable campaign is the 5 Questions with a Mentor series on LinkedIn, where we interview thought leaders in our firm's network (entrepreneurs, business partners and leaders at iconic companies.) I designed the custom social media templates, interviewed the leaders and distilled their insights into blog articles, monthly newsletters and LinkedIn slides. This resulted in a 30% jump in our LinkedIn engagement MoM, and the posts were consistently the most shared. I've built scalable, highly automated and trackable processes using Zapier, Buffer and Mailchimp for scheduling together with ClickUp for project management. I bring a designer's eye to image and layout, and I have an owner's mindset with a no-detail-is-too-small approach. Having started my career in New York City as a freelance writer, I've worked for US companies for the entirety of my career, with 3 years of remote work. Excited to discuss how I can help advance your mission.